Patrick Lee Advisory

Advisory services built around business decisions.

Defined scopes for companies entering, growing and operating in Vietnam. Each engagement connects commercial opportunity with execution reality and explicit management ownership.

01
Advisory engagement

Vietnam Market Entry Diagnostic

Who it is for

Companies planning to enter Vietnam, recently established operations without a clear strategy, or businesses reassessing their market position.

Typical business problem

Management needs a fact-based view of priority customers, channel choices, execution dependencies and the first decisions to make.

Engagement format

Executive interviews, focused document review and management workshop.

Scope of work
  • Market and customer landscape review
  • Target-segment definition
  • Channel and partner assessment
  • Competitor and market-entry considerations
  • Commercial risk identification
  • 90-day action roadmap
Deliverables
  • Executive diagnostic summary
  • Priority market opportunities
  • Key business risks
  • Recommended entry approach
  • 90-day action plan
02
Advisory engagement

B2B Commercial Growth Review

Who it is for

B2B businesses with an active sales team but inconsistent pipeline quality, prioritisation or management visibility.

Typical business problem

Reported activity is not translating into a credible, qualified and management-ready revenue pipeline.

Engagement format

Two- to four-week diagnostic or focused management sprint.

Scope of work
  • Sales pipeline review
  • Target-account prioritisation
  • Lead qualification analysis
  • Sales process assessment
  • KPI and reporting review
  • Commercial execution recommendations
Deliverables
  • Pipeline-quality assessment
  • Priority-account matrix
  • Sales-process improvement plan
  • Management KPI recommendations
03
Advisory engagement

Key Account Strategy Review

Who it is for

Companies whose growth depends on a small number of strategic accounts or complex cross-border customer relationships.

Typical business problem

Account plans focus on current revenue but lack stakeholder depth, governance, concentration awareness and a structured growth thesis.

Engagement format

Account-team workshop supported by management interviews.

Scope of work
  • Account segmentation
  • Customer concentration analysis
  • Stakeholder mapping
  • Relationship-depth assessment
  • Retention and growth planning
  • Account governance review
Deliverables
  • Strategic-account segmentation
  • Stakeholder and relationship map
  • Account risk and opportunity assessment
  • Twelve-month account action plan
04
Advisory engagement

Trade Show-to-Revenue Program

Who it is for

Manufacturers and B2B teams investing in exhibitions without a consistent qualification and conversion system.

Typical business problem

Events generate contacts and reports but not enough qualified opportunities, ownership or commercial follow-through.

Engagement format

Corporate workshop, pre-event advisory session, post-event pipeline review or sales-team training.

Scope of work
  • Pre-event target-account planning
  • Appointment strategy
  • Lead qualification criteria
  • Booth engagement process
  • Post-event ownership and follow-up
  • Conversion reporting
Deliverables
  • Target-account and appointment plan
  • Qualified-opportunity definition
  • Event operating playbook
  • Post-event pipeline review
05
Advisory engagement

Taiwan Headquarters–Vietnam Execution Alignment

Who it is for

Regional businesses experiencing slow decisions, repeated misunderstanding or weak accountability between headquarters and Vietnam.

Typical business problem

Strategy, local market evidence, decision rights and reporting move at different speeds.

Engagement format

Facilitated cross-border management alignment project.

Scope of work
  • Headquarters and local-team expectation review
  • Decision-right clarification
  • Reporting structure
  • Communication cadence
  • Local market feedback process
  • Execution bottleneck diagnosis
Deliverables
  • Decision-right map
  • Operating cadence
  • Management-reporting template
  • Execution bottleneck action list
06
Advisory engagement

Commercial Concentration and Resilience Review

Who it is for

Businesses concerned about dependence on a small number of customers, suppliers, markets, facilities, people or decision owners.

Typical business problem

Growth or operational continuity depends on concentrations that management has not explicitly mapped, owned or prioritised.

Engagement format

Management diagnostic and facilitated resilience review.

Scope of work
  • Customer concentration
  • Supplier concentration
  • Market concentration
  • Facility concentration
  • Key-person dependency
  • Decision-owner concentration
Deliverables
  • Commercial concentration map
  • Dependency and ownership assessment
  • Priority resilience actions
  • Management review agenda

Defined first step

Start with the decision your team needs to make.

Describe the business context, the decision deadline and the execution constraint.

Discuss a Business Challenge